By Zooli Team | Published March 28, 2026 | 15 min read | Category: LinkedIn Growth
So, you want to get your business on LinkedIn? Smart move. It's the place to be for professionals, and having a company page is pretty much a must these days. Whether you're a small shop or a growing enterprise, this guide will walk you through how to create a business page on LinkedIn, step by step. We'll cover everything from what you need before you start to making sure your page looks its best. Let's get your business seen by the right people.
Key Takeaways
A LinkedIn business page helps you connect with a huge network of professionals worldwide.
Having a complete personal profile and a verified business email are needed before you start.
You can create your page on a desktop computer or use a workaround on mobile devices.
Make sure to add your logo, a good cover image, and a clear 'About' section.
Use keywords, good visuals, and share content regularly to get more people to see your page.
Understanding the Importance of a LinkedIn Business Page
Connecting with a Global Professional Network
Think of LinkedIn as the world's biggest professional coffee shop. As of early 2026, there are over 1.2 billion people on the platform, all there for work-related stuff. Having a business page means you're not just shouting into the void; you're joining a massive conversation. It’s your direct line to potential clients, people you might want to work with, and even future employees. Everyone you connect with here is already in a business mindset, so they're more likely to pay attention to what you have to say about your industry.
Driving Credibility and Generating Leads
Let's be real, a professional-looking LinkedIn page makes your company seem more legitimate. It's where you can show off what you do, share success stories from happy customers, and really put your company's values out there. This kind of trust is super helpful when you're trying to get new business. It’s not just about looking good; it’s about proving you know your stuff and can deliver.
A well-maintained page acts as a digital handshake, building trust before a potential customer even contacts you. It's your chance to make a strong first impression in a space dedicated to professional connections. Establishing Authority and Attracting Talent
When you consistently share good information and insights on your page, people start to see you as someone who knows the industry inside and out. This makes it easier to attract not only customers but also talented people who want to work for a company that's seen as a leader. It's a two-way street: you build your reputation, and that reputation helps you find the right people to grow your business with.
Prerequisites for Creating Your LinkedIn Business Page
Before you jump into building your company's presence on LinkedIn, there are a few things you'll need to have squared away. Think of these as the foundational pieces that make the whole process smoother and your eventual page more legitimate. LinkedIn wants to make sure you're a real entity and that you're authorized to represent it.
Maintaining a Complete Personal LinkedIn Profile
This might seem a little odd, but you actually need a personal LinkedIn profile to create a company page. It's not enough to just have an account, though. Your personal profile needs to be in decent shape. LinkedIn uses this to verify you're a real person and a legitimate representative of the business. Your personal profile should be at least seven days old and have a good level of completeness, meaning it's filled out with your experience, education, and skills. It also helps if you have a handful of connections already. This shows you're an active participant on the platform.
Securing a Verified Business Email Domain
This is a big one for verification. LinkedIn requires you to use a business email address that matches your company's domain name. So, if your company website is yourcompany.com, your email should be something like yourname@yourcompany.com. Using a generic email address like Gmail or Outlook won't cut it for creating a company page. This step helps LinkedIn confirm that you're officially linked to the business you're trying to represent. It's a simple check, but it's pretty important.
Preparing Essential Brand Visuals
First impressions count, right? LinkedIn agrees. You'll need a few visual assets ready to go before you even start the creation process. This includes:
Company Logo: A square version, typically around 300x300 pixels, is best. This is what shows up in search results and next to your posts.
Cover Image: This is the larger banner image at the top of your company page. Aim for something around 1128x191 pixels. It's your chance to visually represent your brand.
Having these ready means you can upload them right away and make your page look professional from the get-go. It really makes a difference in how people perceive your brand.
LinkedIn's data suggests that pages with complete profiles and strong visual branding get significantly more views. It's not just about looking good; it's about being discoverable and making a solid first impression.
Navigating the Page Creation Process on Desktop
Alright, let's get down to business and actually build this LinkedIn page. For most people, the desktop experience is going to be the most straightforward way to get started. It gives you a clear view of all the options and makes it easier to input information accurately. So, grab your coffee, settle in front of your computer, and let's walk through it.
Accessing the Page Creation Tool
First things first, you need to find where to start. Log in to your personal LinkedIn profile. Once you're in, look up at the top navigation bar. You'll see a grid icon, often labeled 'Work' or just showing a few squares. Click on that. A dropdown menu will appear. Scroll down until you see an option that says 'Create a Company Page+' or something similar. Click that, and you'll be taken to the page setup area. Alternatively, you can often just type linkedin.com/company/setup/new/ directly into your browser's address bar.
Selecting the Appropriate Page Type
LinkedIn wants to know what kind of page you're creating. You'll usually have a few choices:
Company: This is the most common option for businesses of all sizes.
Showcase Page: Think of these as mini-pages for specific brands, products, or divisions within your main company. For example, if you have a distinct product line, you might create a Showcase Page for it.
Educational Institution: This is for schools, universities, and other learning organizations.
For this guide, we're focusing on the standard 'Company' page. Just click on the option that best fits your organization.
Entering Your Company's Core Information
This is where you start filling in the blanks. LinkedIn will ask for some basic details about your business. You'll need to provide:
Company Name: Make sure this is accurate and matches your official business name.
LinkedIn Public Profile URL: This is the web address for your page. LinkedIn will suggest one based on your company name, but you can customize it if it's available.
Industry: Select the industry that best describes your business from the dropdown list.
Company Size: Choose the range that fits your employee count.
Company Type: Select whether you're a publicly held company, privately held, a non-profit, etc.
Remember, the more accurate and complete this initial information is, the better your page will perform right from the start. It helps people find you and understand what you do quickly. After you've filled in these details, you'll need to tick a box confirming you're authorized to create this page on behalf of your company. Then, hit 'Create page,' and congratulations, your basic LinkedIn business page is now live!
Setting Up Your Business Page via Mobile Devices
So, you're on the go and need to get that LinkedIn business page up and running? It's totally doable, though a little different depending on your phone.
Creating a Page on iOS Devices
If you've got an iPhone or iPad, LinkedIn makes it pretty straightforward. Just open up the LinkedIn app, sign into your personal account, and then head over to any existing company page. You'll see a '...' icon, usually on the right side. Tap that, and you should find an option to '+ Create a LinkedIn Page'. From there, you'll pick 'Company' and then fill in all the basic details about your business – name, industry, size, and so on. Make sure you check the box confirming you're allowed to create this page, and then hit 'Create'. It's a quick process, perfect for when you're not at your computer.
Utilizing the Desktop Mode Workaround on Android
Now, Android users, it's a bit of a workaround. The LinkedIn app on Android doesn't directly offer the page creation tool. But don't worry, you can still do it using your phone's browser. Open up your preferred browser (like Chrome), go to LinkedIn, and log in. The key here is to switch your browser to 'desktop mode'. You can usually find this option in your browser's settings menu. Once in desktop mode, you can either follow the same steps as you would on a computer, or you can directly type in the LinkedIn page setup URL: https://www.linkedin.com/company/setup/new/. This tricks LinkedIn into thinking you're on a desktop, and you can proceed with filling out your company's information just like you would on a PC.
Considering Desktop for Advanced Customization
While creating your page on mobile is super convenient for getting started, some of the finer points of customization might be a bit fiddly on a small screen. Things like uploading specific banner images or really tweaking the 'About' section can be much easier when you have a larger display and a mouse. So, while you can definitely get your page live from your phone, it's a good idea to hop onto a desktop computer later to really polish it up and make sure everything looks just right. It’s worth the extra few minutes to make a strong first impression.
Remember, even though you're using a mobile device, the information you enter needs to be accurate and complete. LinkedIn pages that are fully filled out tend to get more attention. Don't rush through the details just because you're on your phone.
Completing Your Business Page Profile Essentials
Alright, so you've got the basics down for creating your LinkedIn page. Now comes the part where you really make it shine and look like a pro. Think of this as dressing up your business for a big meeting – you want to make a great first impression, right?
Uploading Your Company Logo and Tagline
This is your business's face on LinkedIn. Your logo needs to be clear and easy to spot, even when it's small. A sharp, recognizable logo tells people instantly who you are. Make sure it's a decent resolution so it doesn't look blurry. Right next to it, you'll add a tagline. This is like a mini-slogan, a quick phrase that tells people what you do or what you're all about. Keep it short, sweet, and to the point. It's your first chance to grab attention.
Adding a Compelling Cover Image
This is the big banner image at the top of your page. Don't just leave it blank or use some random picture! This is prime real estate. You can use it to show off your company culture, highlight a new product, or create a graphic that really speaks to your brand's personality. Think of it as a billboard for your business. Make sure the image looks good on both desktop and mobile, as the sizing can be a bit tricky. A well-chosen cover image can really make your page pop.
Crafting an Informative 'About' Section
This is where you get to tell your story. Don't just list services; talk about what problems you solve for your customers and what makes your business unique. Write it in a way that sounds like a real person talking, not a robot. Sprinkle in keywords that people might use to search for businesses like yours. This section helps LinkedIn understand what you do and also helps people find you on search engines like Google. It's your chance to connect with your audience on a deeper level and show them why they should care.
Filling out all these profile details isn't just about looking good. LinkedIn data shows that pages with complete profiles get about 30% more views each week. That's a significant boost just for taking a little extra time to fill in the blanks properly.
Optimizing Your LinkedIn Business Page for Maximum Impact
So, you've got your LinkedIn business page up and running. That's great! But just having a page isn't enough to really make waves. Think of it like opening a shop – you need to make sure it looks good, is easy to find, and has interesting stuff inside. Making your page work harder for you means paying attention to the details and being smart about what you share.
Leveraging Keywords in Your Company Description
When people search on LinkedIn, or even on Google, they use words. Your company description is prime real estate for those words. You want to make it easy for potential customers or employees to find you. Think about what terms someone would type into a search bar if they were looking for a business like yours. Put those terms naturally into the first few paragraphs of your 'About' section. Don't just stuff them in there; make it sound like a real description of what you do, who you help, and what makes you different.
Utilizing High-Quality Visuals Consistently
Let's be honest, people like looking at nice things. Your logo and cover image are the first things folks see. Make sure your logo is super clear and looks professional, no matter the size. Your cover image is like a billboard – use it to show off your company culture, a new product, or what your business is all about. Don't just use a random picture. And it's not just the big images; use good pictures or graphics with your posts too. It makes your content way more interesting.
Developing and Sharing Valuable Content Regularly
This is where the real magic happens. Your page needs to be active. Posting once a week is a good start, but more often is usually better. Share things that your audience will find useful or interesting. This could be industry news, tips related to your field, company updates, or behind-the-scenes looks at your team. Mix it up – use text, images, and maybe even short videos. Scheduling posts ahead of time can help you stay consistent, which is key.
Adding Specialties and Custom Call-to-Action Buttons
LinkedIn lets you list specific areas your company is good at. Fill these out! They help people understand what you do at a glance and can help with search results. Then there's the custom button. This is super handy. Instead of the generic 'Follow' button, you can add something like 'Visit our website,' 'Learn more,' or 'Contact us.' It gives people a clear next step if they're interested in what you offer. You can change this button whenever you need to, like for a special event or a new product launch.
Wrapping Up Your LinkedIn Business Page Journey
So, you've gone through the steps and now have your very own LinkedIn business page. That's a solid start! Think of it as your company's digital front door on the biggest professional network out there. It’s not just about having a page, though; it’s about making it work for you. Keep it updated, share things your audience will find interesting, and don't be afraid to interact. Building a presence takes time, but by following these steps, you’ve set yourself up to connect with more people, share what your business is all about, and hopefully, grow your network and opportunities. Now, go make that page shine!
Frequently Asked Questions
Why should my business have a LinkedIn page?
Having a LinkedIn page is like setting up shop in the biggest professional neighborhood online. It helps people find you, learn about what you do, and see that you're a real, active business. It's a great way to connect with potential customers, partners, and even future employees.
What do I need before I can create a LinkedIn business page?
Before you start, make sure you have a personal LinkedIn profile that's at least a week old and has a few connections. It's also super helpful to have your company logo and a nice banner image ready to go. Using a business email address, like one ending in @yourcompany.com, helps too.
Can I create a LinkedIn page on my phone?
Yes, you can! The LinkedIn app makes it pretty easy to create a page on iPhones and iPads. For Android phones, you can use your web browser, switch it to 'desktop mode,' and then follow the same steps you would on a computer.
What's the difference between a Company Page and a Showcase Page?
A Company Page is your main business profile, showing everything about your company. A Showcase Page is like a mini-page that branches off your main Company Page, usually used to highlight a specific product, service, or division.
How do I make my LinkedIn business page stand out?
To make your page pop, fill out every section completely! Use clear, professional pictures like your logo and a cool banner. Share interesting updates, industry news, and helpful tips regularly. Using keywords that people search for also helps others find you.
How often should I post on my LinkedIn business page?
It's a good idea to post at least once a week to keep your page active. Sharing a mix of content like company news, industry insights, and helpful articles shows that your business is current and engaged. Consistency is key!